A few months ago, I was nominated to give a TEDx Talk. I’ve watched speakers engage, entertain and enlighten audiences for years via TED Talks. Each talk is an actual conversation; an exchange of ideas. Giving a TED talk was like the Academic All-Stars. I was thrilled.
I was given a packet and assigned a team member. The packet contained guidelines, links and advice. The team member would serve as my contact for information and someone to brainstorm ideas with, practice and soothe my ego. He made sure I was on schedule, comfortable and connected to the organization’s goals.
For weeks before the event I prepared, revised and practiced. A team of organizers handled everything else. The organizers arranged a pre-event practice, a dinner the night before and a morning-of breakfast and rehearsal. By the time of the event the team felt like a family. Then it was time to begin. When my name was called, I stepped up to the stage, looked into the blinding lights and shared information as if I was among a small circle of close friends.
Now that the event is over, I continue to make new goals and reach for new achievements. I’ve reached a personal business milestone, but that doesn’t mean I’m done.
What are your business milestones?
After you reach a business goal, reflect on the experience, what you’ve learned and how to make the most of it. Then ask yourself, “What’s next!?” Maybe you’ve grown your business and it’s time to find your own professional office space; maybe you’ve landed your first major deal and now have to maintain the relationship; or maybe you’re celebrating your 25th year of business and need to start focusing on the next 25 years.
Whatever milestone you’ve completed, celebrate and congratulate yourself, then set new goals and work towards achieving them.
In 2010, Dr. Marcus Cranston of Summerlin, Las Vegas was diagnosed with Parkinson’s disease. “The most difficult thing was losing control,” says Cranston. “It was a helpless feeling.” Not being one to sit back without a fight, he became determined to raise funds for research and a general awareness of the disease. He registered for marathons and joined Parkinson’s groups that supported this cause.
When Cranston retired at the age of 44, he decided to make his message worldwide by running 4 miles in 44 countries. He contacted local Parkinson’s groups before his arrival and received a surprisingly warm welcome from each country. In some places, he was joined by fellow Parkinson runners; in others, he met with local political figures and even Olympic athletes in Slovenia.
Towards the end of his travels, Cranston strategically chose London as his final international destination. This posed as a tribute to James Parkinson, who first wrote about the disease and contributed to its naming. The very last run of the trip, however, took place down The Las Vegas Strip near his home in Summerlin.
Throughout his journey, Cranston kept a blog and actively posted to his Facebook and twitter accounts. He turned 48 this year and doesn’t seem to have concluded his mission just yet. “My 50th birthday is coming up, so I think about things like 50 5Ks in five weeks, one in each of the 50 states, or something like that.”
As BusinesSuites expands its presence in Las Vegas, we are proud to be among people like Dr. Marcus Cranston. Our new BusinesSuites location in Downtown Summerlin will offer entrepreneurs and professionals a flexible office space option that eliminates the long-term financial commitment of conventional office space. BusinesSuites is excited to join the Summerlin community and contribute to its societal and economic growth.
The festival was in a small town outside of the city, about an hour away from the main train station. Supposedly, buses were arranged to go from the station to the festival grounds.
When we arrived at the station I asked where to catch buses to the festival.
“There are buses to the festival,” a man said, “I’m just not sure where.”
“I heard about that festival, but I don’t know where the buses are,” the platform attendant said.
I looked for signs and asked people on the street; no one knew where or what time we should expect buses to leave for the festival.
A man overhead my inquiries, “Did I hear you say you’re looking for buses to the festival?”
“Trying to,” I said.
“That’s the first confirmation we’ve had that the festival actually exists.” He pulled his travel companion closer.
Finally, we found someone who knew where and what time the buses would arrive.
The double decker bus pulled up with the name of the festival brightly displayed on its neon scrolling sign. The event became a reality. When we arrived, the small town was plastered with bright signs and arrows. The event consumed the little town it was in, but outside of that bubble, few people seem to know it existed.
This story can teach businesses and business owners a valuable lesson. Someone may know your business exists, but do they know how to do business with you? Can they purchase items online easily? Do they know where your locations are and how to get there? Do they know what products you offer?
Often, we can fall victim to the ‘curse of knowledge’, meaning that because we know something, we assume everyone else around us knows it too. It’s best to assume that no one knows who you are or what you do.