Author Archives: Yvonne Battle-Felton (Yvonne Battle-Felton)

Is There Room for Nice in Business?

To be honest, I stumbled upon Inc.com’s article, “Nice Guys Will Sabotage You” purely by accident.  I thought the subtitle “How to keep quiet politeness from killing your sales, marketing, and probably your business” said something amusing about how to keep nice people from killing you. On first read I disagreed with much of Kevin [...]

Lessons from the Game

Earlier this week I found myself at the recreation center watching the 25 and over fling sweat, basketball and speed around the court. It was neither effortlessly or tirelessly; most of the players were breathing heavily on and off the court.  Their adrenaline wasn’t the only thing rising. At what appeared to be random points of the [...]

Do You Know Where Your Customers Are?

It’s ten A.M.; do you know where your customers are? Very few businesses today—if they ever could—can afford to exist as if they have no competition. Yet many businesses seem to operate under the premise that customers seldom shop around. The successful entrepreneur takes nothing for granted. Every too often my family and I get [...]

Leave How You Live

For the past sixteen—almost seventeen years—Toys R Us and I have had a relationship.  Our relationship has grown as my family has gotten larger: Toys R Us and I have seen more of one another over the years than I have seen many of my own family members.  My children and I celebrate birthdays, milestones, [...]

Being a Superhero–When You’re Awake

By day I am a mild-mannered (well, not mild), outspoken motivated mom, writer, professor, friend and sister. By night I am a superhero—at least in my dreams. In my dreams seeing in color is the least that I can do. I can fly; I can move objects with my mind; and I can move through [...]